Earlier this year, PIDC took on a major task of assessing its brand and developed a new brand strategy focused on its small business lending and community development activities. It’s been a long process but well worth the wait for the results. We’re excited to reveal to you the refreshed PIDC!
This refreshed PIDC is the result of working with LevLane; an advertising, media, PR, digital marketing firm based in center city Philadelphia. LevLane took us through a series of steps including interviews with staff, stakeholders, and clients, reviewing our print and online marketing materials, and researching our peers and similar organizations. We also worked with Consulting for Change, who helped revise our efforts around our small business lending and community development planning.
Along with this process we’ve updated our look and a few of our key messages. Take a look.
Who are we? We are Philadelphia’s public-private economic development corporation.
What is PIDC’s mission? PIDC’s mission is to spur investment, support business growth, and foster development to create jobs, revitalize neighborhoods, and drive growth to every corner of Philadelphia. To achieve our mission we attract, manage, and invest public and private resources in the clients, communities, and markets that energize Philadelphia’s economy.
New Tagline– Driving growth to every corner of Philadelphia. This encompasses a very important key message from PIDC. We work with companies of all sizes, and projects big and small in every area of Philadelphia.
Website– Our new website will be fresh, user friendly and connect you with the faces behind PIDC and our clients. Stay tuned!
Despite these changes, we’re still the same PIDC that’s committed to Philadelphia’s businesses! Make sure to stay connected with us on Twitter and Facebook using @PIDCphila.
We’ll leave you with one final note. PIDC’s goal has always been to focus on our clients. It’s important for the community to hear firsthand their success stories and the ways in which they’re contributing to Philadelphia’s economy. With the creative direction of Beholder and LevLane, we were able to put together a great video showcasing our clients and the work we’re proud to do every day.